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Magical Moments

We truly believe that everybody has an innate sense of imagination and creativity. But the challenge lies in harnessing this creativity and channelling it into a tangible design.

In this blog, we would like to share with you our process of bringing imagination alive through our designs!

The Starting Trouble

Drawing reference to the all-famous Bajaj advertisement, there is always the starting trouble. In order to overcome this, answering a few simple questions is necessary. The first question is “What is the intent and purpose of this creation?”. This is a good starting point to plan and draft a layout.

For instance, while we were drafting our Brush Calligraphy workbook for the workshop, we needed a cover-page. In order to make the cover-page attractive and also give an insight into the contents of the workbook, we created an art-work around the title using brush pens and designed it to represent brush calligraphy. The intent was to create a cover-page while the purpose was to represent the contents of the workbook.

What next?

Now that we have a starting point, what is the next logical step? The next question to answer is “Who is our audience?”. This is also an essential question to answer since the design should appeal to the chosen audience. The audience may be of a definite age group, men or women centric, professionals or homebodies and so on. Accordingly, the design elements can be decided. Design elements are representations of a concept, like florals, animals, botanicals, industrial objects and so on. In case the artwork is created for an event or a celebration, elements that represent the event can be used. For instance, we can use bells or reindeer for creating Christmas cards.

In response to this question for the cover-page, we wanted to create a design that is playful, suitable for a wide range of audience ranging from 8 years of age to 60 years and beyond, be gender neutral and reflect comfort. This led to us choosing a gnome holding a brush in a whimsical setting such as an enchanted forest. This is to signify that learning brush calligraphy through this workbook would transport the person to a cosy and comfortable environment.

At this stage, we can notice the draft design begins to formalize.

What colour do you choose?

The next question goes “What is the colour palette?”. This is the next essential thing to finalize the draft from pencil to colour. Choosing a colour palette goes hand in hand with the first two questions that we have answered. Colour is a unique representation of mood. Every colour in the colour wheel has a significance and a representation. For instance, red colour is often symbolised with passion, while blue is associated with commitment and sincerity. Earthy tones like shades of brown or shades of green can represent different seasons. Using this concept of colour, we can connect the first two responses to choose a final colour palette.

SIn the case of the cover-page, we wanted to go with something that is universally appealing, whimsical, playful and colourful like the rainbow. We wanted the colours to stand out and attract the audience on first impression. Voila! And that’s how we created this design. On that note, you can buy our brush calligraphy kit here!

Brush calligraphy kit

P.S: We used the same process to create Christmas cards for a client!


In a nutshell, the following three questions can help us turn an idea into something tangible:

  • - Intent and Purpose of creating a design
  • - Intended audience
  • - Colour palette

So, this is our process of bringing a thought and an idea to life! We would be thrilled to know in the comments section below if you found this useful!

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